Lifestyle videos case study (featuring lifestyle YouTuber Macerly)

So you’re making videos on YouTube and they’re doing relatively well, you’ve gathered yourself a bit of a following and you’re growing slowly. But, how can you speed things up and supercharge your content in order to increase your success?

We’ve teamed up with lifestyle YouTuber Maddie (from the channel Macerly) to put our theory to the test that licensed chart music really does make a difference to your content and your stats.

Check out our case study on how Maddie created two very similar videos, released around the same time and even both part of the same video series... one of them contained her usual stock music and the other contained only popular music from Lickd.

Maddie said “The videos that I created the test on were really really similar so the fact that one video performed a lot better shows that using chart music and popular music actually makes a difference. The best part of this test is that the Lickd video is still performing really well! The Lickd video is still getting a couple thousand views a week so I’m really happy about that too.”