When you Sign Up to create an account with Lickd, we use your YouTube channel data to calculate the price you'll pay for each 'premium' chart license (click here to find out how).
Most importantly we'll remember your channel name and channel ID so that our VOUCH software can recognise it's you who has licensed a track from us and so you won’t receive a copyright claim.
We’ll also look at some of your channel's analytics – NEVER anything financial or sensitive – to work out who your audience is. We use this data in two ways:
- Firstly, to curate playlists, releases and tracks specifically for your audience so we can make helpful suggestions for you when you next need a track, we call this “recommended for you”.
- Secondly, we share some demographic information with our label partners so they’re able to curate exciting promotions specific to you. Marketing departments may use data on your audience such as: age, territories, behaviours etc. to promote new releases directly to you – often before they’re released to the general public – pretty cool eh?
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